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Stop Treating B2B Customers Like Digital Novices

Harvard Business Review

But B2B customers are mobile, fully engaged in social media, and well educated: 94% of B2B buyers conduct online research before deciding on a purchase. These 1,000 customers had been assigned account managers, and sales people were keen to answer their questions and return their calls. What should the company have done instead?

B2B 8
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Women's Leadership Exchange - Blog - Hope for Women Business.

Women's Leadership Exchange

Or that publishers finally realized that more than half all the managers in corporate America and half all the business owners are women. Frankel remains upbeat even when she shares her worst career and personal mistakes. For answers to FAQs about VBTs and how they work, you can check out www.virtualbooktourexpert.com.

Blog 84
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10 Ways to Build your Web Effectiveness :: Women on Business

Women on Business

Adding a “FAQs&# page will help tremendously in directing people to correct information and it will minimize the number of procedural-related requests. 10) Social networking and social media is your next step Meet people at all kinds of events, like alumni groups, religious groups, professional associations, and BNI.