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Addiction Marketing

N2Growth Blog

Brands have always catered to our emotions viewing them as associative triggers – the tactics I’m describing are clearly not new. Isn’t Starbucks using the same addictive business tactics as those industries listed above? Does your company partake in addictive marketing strategies and tactics? Thoughts?

Marketing 310
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A Great Negotiator’s Essential Advice

Harvard Business Review

During his remarkable career, described in detail here , Koh played central roles in some of the most complex international negotiations ever held. Armed with this understanding, we will able we will be able to customize our negotiating strategy and tactics to suit each negotiating partner.”

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