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How to Build a Brand | N2Growth Blog

N2Growth Blog

Treat your brand as an asset not an afterthought: If building brand equity is not a key strategic focus for your executive team don’t be surprised if your brand remains in stealth mode. If branding is not someone’s full-time responsibility then your brand will suffer from the part-time results that the part-time efforts yield.

Brand 271
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Case Study: Can This Japanese Snack Food Company Break into the U.S. Market?

Harvard Business Review

Pregnant with Akari, Aoi liked the idea of being a stay-at-home mom for a while and agreed to put her teaching career in Japan on hold so that Riku could take the promotion. food outlets, but his team’s efforts had yet to bear fruit. It was morning in Tokyo, and he was checking in with the executive team at headquarters.