Treat Everything as a Case Study
Harvard Business Review
JANUARY 30, 2013
Ah, yes, I said, a clear case of brand reinforcement through product differentiation: The odd thing stands out. Then we got talking about the odometer on my Nissan Pathfinder: Is a car that can go 300,000 miles a case of over-engineering or TQM excellence? And it might be good for your career.
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