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You Can’t Do Strategy Without Input from Sales

Harvard Business Review

But the disconnect between sales and strategy (in this case, a lack of strategy to deal with a technology that is redefining the market and customer behavior) is the hidden subtext of the book. Thomas is doing his best to maintain Xerox’s share in copiers. Even Dorsey, as great an observer as he is, misses it. this comeback.”

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Avoid the Improvement Hype Cycle

Harvard Business Review

Fed by consultants, gurus, technology vendors, and academics, their enthusiasm for a particular process improvement method takes on a religious tone (as I described in my last post.) Also, to signal what TQM guru Deming called "constancy of purpose," choose a name that will always resonate, e.g., something tied to customers and service.

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Treat Everything as a Case Study

Harvard Business Review

Ah, yes, I said, a clear case of brand reinforcement through product differentiation: The odd thing stands out. Then we got talking about the odometer on my Nissan Pathfinder: Is a car that can go 300,000 miles a case of over-engineering or TQM excellence? At another point in the trip, their $8 headsets broke at the plug.