A Bad Reputation Costs a Company at Least 10% More Per Hire
Harvard Business Review
MARCH 29, 2016
A few years ago, domain registrar and web hosting company GoDaddy was known for its racy ads featuring NASCAR driver Danica Patrick and The Biggest Loser star Jillian Michaels. So how much does a company’s reputation as a place to work — its employer brand — really matter when it comes to hiring?
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