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From Spark to Flame – How to Find Ideas Worth Pursuing

Strategy Driven

Turning fresh ideas into full-blown, marketable commodities is the mandate of every innovation team. While originality and innovation spring from deep in the recesses of the mind, it’s our job to develop a creation mindset. Nor do they spring up fully formed, packaged and ready to market. The endeavor is more than serendipity.

IAS 57