Harvard Business Review

AUGUST 23, 2013

It''s the rare CIO who applies scenario planning to the business of IT. Yet, in a function driven by innovation and the uncertainties surrounding the application and implication of future technologies, not using scenarios is tantamount to management malpractice. Scenarios and Innovation.

Scenario Planning 8

Scenario Planning CIO Planning Uncertainty 8

Harvard Business Review

NOVEMBER 8, 2018

The end result of this manipulated reality may be that people no longer believe what they hear from a world leader, a celebrity, or a CEO. An obvious scenario, one that some companies might find themselves dealing with in the not-too-distant future, is a faked video of their CEO making racist or sexist comments, or bribing a politician.

Reputation 10

Reputation Company Video Crisis 10

Harvard Business Review

MAY 14, 2013

CEO Marissa Mayer said her company''s moonshot is to be "on every smartphone, every tablet, every day, for every Internet user.". At the heart of the future-back process is a consensus view of your company''s desired future state.This isn''t scenario planning, where you consider a range of possibilities.

Scenario Planning 8

Scenario Planning Consensus Strategic Planning Innovation 8