How Amazon Trained Its Investors to Behave
Harvard Business Review
JANUARY 30, 2013
So when Amazon reports below-consensus earnings, as it did Tuesday, and the share price jumps, as it did after-hours Tuesday and again Wednesday morning, the reaction isn't quite the puzzle it seems. With Amazon, though, nobody emphasizes EPS. But he's also always been ready to shift gears when the mood turns stingy.
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