CFO, Development and Information Management

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CFO

Development

Information Management

Shifting Finance from Controlling to Improving

Harvard Business Review

OCTOBER 26, 2011

As finance shifts its focus from controlling costs to advising managers on improvement activities, CFOs must change their thinking and behaviors. Getting the CFO on board is key. CFO Tim Olson of ThedaCare , a healthcare system in Wisconsin, went through a similar conversion. Then I became an advocate. Now I know that.".

Finance

Finance CFO Budgeting Operations

A Refresher on Marketing ROI

Harvard Business Review

JULY 25, 2017

While MROI is not usually public information, managers can use published financial statement data to estimate MROI for a competitor. “In principle, managers should try to estimate the full cost of the marketing activity, including creative development, media spend, and customer-facing staff time.”

ROI

ROI Marketing Marketing Mix Short-term

Leadership Digital

Shifting Finance from Controlling to Improving

A Refresher on Marketing ROI

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