Recommended Resources – An Interview with Paul Leinwand and Cesare Mainardi, authors of The Essential Advantage
Strategy Driven
MARCH 18, 2011
The Essential Advantage : How to Win with a Capabilities-Driven Strategy. In addition, we believe that your starting point for strategy development is what you are already great at, rather than studying the industry and market for opportunities. SD : It sounds logical to develop strategy by starting with one’s capabilities.
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