We Can't Agree to Disagree
Harvard Business Review
MAY 2, 2011
Out of curiosity, I ran it through a search engine and what did I get? As Seth Godin says : Long-term brands and relationships are built on alignment. Sometimes you're asking them to take the long view when they're rewarded by a different set of metrics. And that's alignment. Why is that? It's not very sexy. Wait for it.
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