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Recommended Resources – An Interview with Paul Leinwand and Cesare Mainardi, authors of The Essential Advantage

Strategy Driven

PL and CM: Coherent companies – those that possess a capabilities system that aligns their strategy with their product/service portfolio – generate superior performance over time, which is what we call the coherence premium. SD : What is the ‘coherence premium?’. SD : What does it mean to have a ‘right to win?’.

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How GM Uses Social Media to Improve Cars and Customer Service

Harvard Business Review

People were asked about GM products, upholstery textures, colors, vehicle designs, and technology, and their feedback was incorporated into GM vehicles. How technology is changing the way we work. Weaver’s staff sent three million mailings a year to GM and non-GM customers, achieving a remarkable 25% response rate.

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