How More Accessible Information Is Forcing B2B Sales to Adapt
Harvard Business Review
JANUARY 6, 2016
” Because of the diversity of buyer self-sufficiency, the traditional methods sellers use to customize their selling approach for customers are no longer enough. CRM), tools (e.g., data management, analytics), infrastructures (e.g., Considering factors such as customer potential and needs is still relevant. Systems (e.g.,
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