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What Great Social Media Campaigns Get Right

Harvard Business Review

Its genius is that rather than try to specify every single feature of our biology, it provides us with rules for adaptation—first, for chemical gradients in the womb and later for the outside environment. This can only be done by applying a third principle: we must balance cohesiveness with diversity.

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India Remakes Global Innovation

Harvard Business Review

In 2008, Dr Reddy's acquired Chirotech, Dow Chemical's R&D unit, for $32 million, and in April 2011 relocated it to a new 33,000 sq. Polycentric innovation won't work in organizations that promote groupthink. facility in Cambridge Science Park.