Chief Executive Officer, Marketing and Storytelling

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Chief Executive Officer

Marketing

Storytelling

Win Back Trust with Raw, Unscripted, and Real Messaging

Skip Prichard

MARCH 3, 2021

That’s why I was fascinated by Unfiltered Marketing: 5 Rules to Win Back Trust, Credibility, and Customers in a Digitally Distracted World by Stephen Denny and Paul Leinberger. This is a cultural trend, a new definition of credibility and authenticity that bleeds over into the marketing realm. Far from it.

Brand

Brand Storytelling Trends Content

For a Powerful Presentation, Begin with a Bang, Finish with a Flourish

Strategy Driven

NOVEMBER 21, 2011

Every successful communicator is a great storyteller. An executive in a power company who was presenting to an important sales prospect opened his talk with a story about a company employee who cut short his vacation and drove 300 miles to help restore power after a hurricane. You’ll find your path to the heart with your story.

Power

Power Audience Kaplan Short-term

Leadership Digital

Win Back Trust with Raw, Unscripted, and Real Messaging

For a Powerful Presentation, Begin with a Bang, Finish with a Flourish

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