The Right Way to Present Your Business Case
Harvard Business Review
JULY 21, 2014
a company specializing in presentations and corporate messaging workshops. Mason decided to pitch a total rebranding — a new logo, new tagline, and new copy and photography for ads and communications — to the new executive team brought in to prep the company for an IPO. The price tag? An 8-fold increase in the marketing budget.
9 
Let's personalize your content