article thumbnail

The Law of Reciprocity

Coaching Tip

This ''law of love'' is identified in many different ways--for example, in Wayne Baker''s bestseller, " Achieving Success Through Social Capital " , this law of love in the workplace is described as the "law of reciprocity.". Acts of contribution, big and small, build your fund of social capital, creating a vast network of reciprocity.

Cialdini 117
article thumbnail

Talking with Each Other @ Work

Coaching Tip

And since competition is a matter of relations, the company’s ability to structure and control the process of securing productive relationships will determine success in the marketplace. Find out more about social capital by clicking here. Cialdini, author of The Psychology of Persuasion (William Morrow, 1993) .