CIO, Human Resources and Loyalty

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CIO

Human Resources

Loyalty

Understanding Customers Is Everyone's Job

Harvard Business Review

APRIL 18, 2013

The only way it can happen: marketing, IT, operations, and human resources functions must collaborate in unprecedented ways. They''re using tailored suggestions to drive customer loyalty. How, precisely, did they do this? Creating products and services for market segments of one (" mass customization ") isn''t easy.

Customer Intimacy

Customer Intimacy Supply Chain Market Segmentation Human Resources

You Don’t Need to Be a Silicon Valley Startup to Have a Network-Based Strategy

Harvard Business Review

JULY 14, 2017

In a traditional business, there is little connectivity or co-creation, so the enterprise value is equal to the “mass” of the company — its human resources, financial assets, intellectual property, and physical goods. Human capital. After all, we call the department human resources.

Intellectual Capital

Intellectual Capital Strategy Supply Chain Business Model

Leadership Digital

Understanding Customers Is Everyone's Job

You Don’t Need to Be a Silicon Valley Startup to Have a Network-Based Strategy

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