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Why Your Company Should Partner with Rivals

Harvard Business Review

MARCH 12, 2012

If you have a competitive advantage, you generally don't share it with rivals. The thinking behind this axiom began to be challenged in the mid-1990s, with the publication of smart, highly-regarded competitive strategy books, such as Co-opetition by Barry Nalebuff and Adam Brandenburger. His blunt response: No.

Co-Opetition 13
Co-Opetition Company Brandenburger Game Theory 13
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If America Is a Land of Abundance, Why Are We So Divided?

Harvard Business Review

NOVEMBER 22, 2012

More and more companies embrace consumers as "co-creation" partners in their innovation efforts, instead of as buyers at the end of a value chain. Consumers, traditionally considered value exchangers or extractors, are now seen as a source of value creation and competitive advantage. It's inclusive when it used to be exclusive.

Co-Opetition 9
Co-Opetition Business Model Politics Competitive Advantage 9
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