Leadership Is About to Get More Uncomfortable
Harvard Business Review
JULY 1, 2014
Employees used to know just your name, your face, your business reputation. And along with this increased transparency, you’re held accountable for areas you know less about: new technologies, new markets, new cultures and geographies representing new stakeholders. Technology alone offers several sources of discomfort. Companies must now appeal to a plethora of global consumer markets, each with distinctive attitudes and desires.