Remove Commitment Remove Early Majority Remove Engineering Remove Marketing
article thumbnail

Do Your Customers Actually Want a “Smart” Version of Your Product?

Harvard Business Review

In the meantime, we had successfully engineered sensor technology that allowed our residential ceiling fans to respond to the indoor environment, including changes in temperature and humidity, as well as occupants’ motion. .” ’ But doing it in-house is a huge commitment. According to the new market data, 55% of U.S.