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The Rebirth of the CMO

Harvard Business Review

And that same transparency has radically shortened the shelf life of any new competitive advantage. “We’ll That means churning through data to find insights that others haven’t seen and then developing the organizational capability to act on them faster and better to drive above-market growth.

P&L 9
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Why Your Company Culture Should Match Your Brand

Harvard Business Review

Ask people how to develop a good corporate culture, and most of them will immediately suggest offering generous employee benefits, like they do at Starbucks, or letting people dress casually, as Southwest Airlines does. How you operate on the inside should be inextricably linked with how you want to be perceived on the outside.

Brand 8