Competitive Advantage Customer Loyalty Engineering Innovation 
Harvard Business Review
MAY 4, 2018
Called Agile, the process put customers at the center of product development, encouraged rapid prototyping, and dramatically increased corporate speed and agility. While Agile began as a product development innovation, it sparked a corporate strategy and process revolution. Maximize engineering productivity.
Harvard Business Review
JUNE 26, 2017
Each of these companies has aligned and integrated its culture and brand to create a powerful engine of competitive advantage and growth. But in fact, it’s having a distinct corporate culture — not a copycat of another firm’s culture — that allows these great organizations to produce phenomenal results.
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