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Continuous Development Will Change Organizations as Much as Agile Did

Harvard Business Review

In 2001, a new approach to technology development was created by a daring group of developers. Called Agile, the process put customers at the center of product development, encouraged rapid prototyping, and dramatically increased corporate speed and agility. Once again, it has started in the bowels of technology companies and startups.

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Why Your Company Culture Should Match Your Brand

Harvard Business Review

Each of these companies has aligned and integrated its culture and brand to create a powerful engine of competitive advantage and growth. I recommend using the same principles to design and manage experiences for both employees and customers.

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