Competitive Advantage Customer Loyalty Human Resources Management 
Harvard Business Review
AUGUST 5, 2014
And that same transparency has radically shortened the shelf life of any new competitive advantage. “We’ll McKinsey’s DataMatics 2013 survey shows that companies that use customer analytics extensively are more than twice as likely to generate above-average profits as those that don’t.
Harvard Business Review
JUNE 26, 2017
Rarely do people point to encouraging employees to disagree with their managers, as Amazon does, or firing top performers, as Jack Welch did at GE. Each of these companies has aligned and integrated its culture and brand to create a powerful engine of competitive advantage and growth.
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