Competitive Advantage Debt to Equity Ratio Ethics Marketing 
Six Disciplines
JULY 25, 2014
The purpose of using the SWOT tool is to uncover or reveal the organization''s competitive advantages, and what opportunities (sales, profitability) to capitalize upon. Marketing (company image, reputation, positioning, market share, growth). Cultural (values, ethics). Environmental (sustainability, conservation).
Six Disciplines
MARCH 21, 2011
The purpose of using the SWOT tool is to uncover or reveal the organization's competitive advantages, and what opportunities (sales, profitability) to capitalize upon. Marketing (company image, reputation, positioning, market share, growth). Cultural (values, ethics). Having trouble starting out your SWOT analysis?
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