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Modern CMOs: Bridging Creativity with Commercial Acumen

N2Growth Blog

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. Regular training and workshops on business models, finance, and market shifts can also significantly augment commercial acumen.

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What Social Entrepreneurs Can Teach Your Company's Future Leaders

Harvard Business Review

This striking gap signals an opportunity for companies: Secure a competitive advantage by building your employees' ability to succeed in the increasingly complicated labyrinths of today's — and tomorrow's — markets. However, the core skills they need are different.

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How to Make Sustainability Every Employee’s Responsibility

Harvard Business Review

I have interviewed over 100 CEOs, C-suite executives, middle managers, and shop floor workers in more than 25 companies across the world to understand why most companies fail to embed sustainability in their business models and, also, what drives success among the handful that do. billion, prompting them to revisit the goal.