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A Failure To Act – The Leader’s 5 Most Damaging Inactions

Lead Change Blog

Reality can be distorted as both sides spiral into an us versus them mentality, inefficiency and stress surge, and bonds may be irreparably weakened. Failure To Inform – It’s difficult enough to gain competitive intelligence; why would we withhold our own? And all of this leads to a lack of feeling motivated.

Fashion 150
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Companies Collect Competitive Intelligence, but Don’t Use It

Harvard Business Review

The first requirement for being competitive is to know what others in your space are offering or plan to offer so you can judge the unique value proposition of your moves. The second requirement is to anticipate response to your competitive moves so that they are not derailed by unexpected reactions. This is just common sense.