What BMW’s Corporate VC Offers That Regular Investors Can’t
Harvard Business Review
JULY 27, 2017
To fill the void and build such a new BMW startup unit, Gimmy partnered with an experienced innovation manager from BMW, Matthias Meyer. And the fixed cost from “touchpoint-to-pilot” are immense. In essence, the venture client, instead of equity, buys the technology of a startup when it is still a venture to do so.
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