LDRLB

APRIL 13, 2020

We know purpose-driven companies have a lower cost of customer acquisition, longer tenure of customer loyalty, and higher net promoter scores. Eventually, usually when people get tired, everyone starts to compromise for the sake of consensus, and they arrive at a statement everyone agrees on…or at least everyone agrees is good enough.

Mission Statement 120

Mission Statement Motivation Long-term Customer Loyalty 120

LDRLB

APRIL 13, 2020

We know purpose-driven companies have a lower cost of customer acquisition, longer tenure of customer loyalty, and higher net promoter scores. Eventually, usually when people get tired, everyone starts to compromise for the sake of consensus, and they arrive at a statement everyone agrees on…or at least everyone agrees is good enough.

Mission Statement 78

Mission Statement Motivation Long-term Customer Loyalty 78

Harvard Business Review

NOVEMBER 28, 2017

Even in one of the most market-oriented societies in human history, it appears very difficult to make most people appreciate that ethical and profitable business practices do not fundamentally conflict. Doing so entails operating more efficiently or innovating to create products that consumers value more. Our research.

Company 8

Company Short-term Long-term Price 8