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Do you want to push your solution? Or implement creative, collaborative change?

Strategy Driven

What issues would need to be agreed upon for a solution to get group consensus and buy-in? And you end up with resistance, delayed sales cycles, implementations studded with costly errors and insufficient data, regardless of the efficacy of your solution. Relate Articles: A Technology Case Study: Implementing What the Customer Wants.

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How Sales, Marketing and Social Can Facilitate the Decision Path

Strategy Driven

let’s begin listening for, and designing, tools to facilitate the movement along the decision path that change decisions goes through; let’s ensure the right people are all involved (some not so obvious) and address consensus-building. Relate Articles: A Technology Case Study: Implementing What the Customer Wants. All rights reserved.

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How to Get Health Care Innovations to Take Off

Harvard Business Review

But how do you overcome obstacles to spreading innovation, like fear of change, resource constraints, and slow, consensus-based decision making? As Atul Gawande put it in a recent New Yorker article , “Human interaction is the key force in overcoming resistance and speeding change.”.