Construction Customer Loyalty Influence Marketing 
N2Growth Blog
SEPTEMBER 4, 2011
Great leaders understand the power, influence, and leverage created by relevant messaging. Perhaps more importantly, no relevance erodes influence (real or perceived). When it comes to the construction of messaging, I have found that people will tend to fall into one of the four following groups. No appeal equals no relevance.
Harvard Business Review
AUGUST 11, 2015
We’re being introduced to a new lever of corporate influence on democracy. The dating site OKCupid brought its moral values to the attention of its users when it asked customers using the Firefox browser to switch to a competitor because of the position Mozilla’s then-CEO had taken on gay marriage in California years earlier.
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