Construction Customer Loyalty Influence Operations 
N2Growth Blog
SEPTEMBER 4, 2011
Great leaders understand the power, influence, and leverage created by relevant messaging. Perhaps more importantly, no relevance erodes influence (real or perceived). When it comes to the construction of messaging, I have found that people will tend to fall into one of the four following groups. No appeal equals no relevance.
Harvard Business Review
AUGUST 11, 2015
Many of the companies inserting politics into their user experience operate popular social platforms themselves. We’re being introduced to a new lever of corporate influence on democracy. In going directly to their users, technology companies are participating in the very direct-to-customer media channels they’ve created.
Expert insights. Personalized for you.
321 
Let's personalize your content