Competing on Service: Eleven Ways to Beat the Competition by ‘Hugging’ Your Customers
Strategy Driven
OCTOBER 21, 2011
Twelve cases are written as narratives with multiple teaching points, but without a focus on a particular business decision; the remaining twenty-three cases were written around specific conundrums related to strategy, operations, finance, marketing, leadership, culture, human resources, organizational design, business model, and growth.
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