CEOs Need to Get Serious About Sales
Harvard Business Review
JULY 10, 2012
In writing the book Sales Growth , we've found that CEOs who put sales management at the heart of their agenda have captured astonishing growth — outstripping their peers by 50 to 80 percent in terms of revenue and profitability. With many companies trying to shake off the drag of a global recession, CEOs are eager to find growth.
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