Case Study: Time for a Unified Campaign?
Harvard Business Review
MARCH 29, 2011
Beatriz Soto greeted Fernando Ruiz, the COO of Alegre Hotels, as he stepped out of his taxi into the Cozumel sunshine. You're responsible for your own P&L, just like all the other hotel managers, and that includes promotional spending of any kind. Welcome, welcome." He smiled, extended a hand, and kissed both her cheeks.
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