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One Microsoft. Four Ways to Integrate Fiefdoms.

Harvard Business Review

Because digitization has passed power to the consumer, pressing companies to pull together their old decentralized profit and loss fiefdoms to produce experiences consumers find compelling. The first is to get various functional silos and P&L centers sharply aligned with the specifics of customer requirements.

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Case Study: Time for a Unified Campaign?

Harvard Business Review

Beatriz Soto greeted Fernando Ruiz, the COO of Alegre Hotels, as he stepped out of his taxi into the Cozumel sunshine. You're responsible for your own P&L, just like all the other hotel managers, and that includes promotional spending of any kind. Welcome, welcome." He smiled, extended a hand, and kissed both her cheeks.