Core Competence Development McKinsey TSR 
CO2
APRIL 1, 2022
A recent survey conducted by McKinsey found that 42% of millennial and Gen Z consumers cited purpose as the primary reason they switched brands. greater annualized total shareholder return (TSR) 7.7% Core competency: What do we do well that helps us meet our stakeholders’ needs? greater revenue growth 34.7%
CO2
APRIL 1, 2022
A recent survey conducted by McKinsey found that 42% of millennial and Gen Z consumers cited purpose as the primary reason they switched brands. greater annualized total shareholder return (TSR). Used to set priorities around core competencies. For example, high purpose companies experience: 14.1% greater revenue growth.
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