Core Competence Engineering Hamel Marketing 
Harvard Business Review
OCTOBER 17, 2013
Prahalad , the guru of “ core competence ,” doing a strategy audit for a huge Indian conglomerate. It needs to shed a few divisions and find and focus on an integrative core competence. The customer is the ultimate beneficiary of these enhanced core competencies—not the driver or determinant.
Harvard Business Review
APRIL 12, 2012
They get stuck making incremental improvements that are rooted in existing competencies, markets, and business models. I call these types of insights core insights, a concept which I first introduced in my book, Innovation X. But whereas core competencies are about know-how, core insights are about know-why.
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