Cost-Benefit Analysis Execution Innovation Marketing 
Skip Prichard
JULY 26, 2021
What are the most innovative companies doing to position themselves? How do you become a market leader in the midst of rapid change? You predict that we will have only 100 dominant players in 50 markets by 2050. In fact, many of their leaders have forgotten how they got there – mission, talent, offering, and markets.
N2Growth Blog
JANUARY 13, 2011
As a result of our conversation, I decided to dust-off an old post, give it a few updates, and pass along my thoughts, which can be best summarized as “ Ideas Don’t Equal Innovation. “ It is my hope to help dispel the myth that ideas are inherently good things.
N2Growth Blog
OCTOBER 18, 2010
The fact of the matter is that senior executives who rise to the C-suite do so largely based upon their ability to consistently make sound decisions. Conduct a Cost/Benefit Analysis : Do the potential benefits derived from the decision justify the expected costs?
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