Cost Center, Finance and Influence

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Cost Center

Finance

Influence

There Are 4 Futures for CMOs (Some Better Than Others)

Harvard Business Review

SEPTEMBER 8, 2017

This is a break from the traditional paths of finance, sales, and operations to the top spot. Down: CMOs lose influence and authority. CMOs need to define a broader vision for marketing as the orchestrator of the customer experience and prove that marketing is not a cost center but a revenue generator.

CEO

CEO Marketing Span of Control Sports

How Cloud Computing Is Changing Management

Harvard Business Review

FEBRUARY 8, 2018

Likely outcomes of the move to cloud include changing how products are designed; closer collaboration between the corporate IT department and other business units, including sales, finance and forecasting; and more customer interaction, even to a point of jointly developing products with their consumers.

Management

Management Software BPM Technology

Leadership Digital

There Are 4 Futures for CMOs (Some Better Than Others)

How Cloud Computing Is Changing Management

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