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Obama and Romney Are Ignoring Hispanic Voters

Harvard Business Review

Romney, on the other hand , believes that it's important to constantly remind Hispanics that his father was born in Mexico — thinking that this will create instant loyalty. As founder of the Center for Hispanic Leadership, I can attest to the fact that the U.S. Think profit center, not cost center.

article thumbnail

Obama and Romney Are Ignoring Hispanic Voters

Harvard Business Review

Romney, on the other hand , believes that it's important to constantly remind Hispanics that his father was born in Mexico — thinking that this will create instant loyalty. As founder of the Center for Hispanic Leadership, I can attest to the fact that the U.S. Think profit center, not cost center.