Cost of Capital Fixed Assets Management Marketing 
Harvard Business Review
OCTOBER 15, 2013
At many companies the total cash investment in acquisitions, R&D, and fixed assets has not earned back its cost of capital after adjusting for the time lag in realizing incremental benefits. It was the first time a vice chair would be based in an emerging market.
Harvard Business Review
FEBRUARY 7, 2017
Companies deliver superior results when executives manage for long-term value creation and resist pressure from analysts and investors to focus excessively on meeting Wall Street’s quarterly earnings expectations. public market capitalization over this period. This has long seemed intuitively true to us.
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