The Worst Failure of All Is Wasting a Failure
Harvard Business Review
APRIL 19, 2011
Sebell (mark@creativerealities.com), who are managing partners at Creative Realities, Inc. The CEO and CFO responded with, "A failure to hit ROI and NPV targets." What part of the strategy, or the tactical execution, failed? This blog is co-authored with Jay F. Terwilliger (jay@creativerealities.com) and Mark H.
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