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You Can’t Do Strategy Without Input from Sales

Harvard Business Review

But the disconnect between sales and strategy (in this case, a lack of strategy to deal with a technology that is redefining the market and customer behavior) is the hidden subtext of the book. How could it be when selling, however clever and creative, is divorced from the main strategic reality facing the firm? this comeback.”

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Treat Everything as a Case Study

Harvard Business Review

Then we got talking about the odometer on my Nissan Pathfinder: Is a car that can go 300,000 miles a case of over-engineering or TQM excellence? They crave creative, adaptive, innovative thinking. Would the "Everything is a case study" view of the world have helped Eastman Kodak executives think through digital technologies earlier?