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The Role Prediction Markets Play In Assessing Climate Risk

The Horizons Tracker

Prediction markets are often highly effective means of bringing together diverse perspectives, and have been shown to outperform individuals and teams in a wide range of tasks. Prediction markets are designed so that incentives are given to those with vital bits of information to disclose that information.

Marketing 125
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Use Big Data to Create Value for Customers, Not Just Target Them

Harvard Business Review

Big data holds out big promises for marketing. Notably, it pledges to answer two of the most vexing questions that have stymied marketers since they started selling: 1) who buys what when and at what price? Measuring Marketing Insights. and 2) can we link what consumers hear, read, and view to what they buy and consume?