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Key Considerations for Small Businesses: What You Need to Know

Strategy Driven

Customer Insight: Targeted Marketing Approaches Knowing your target audience is paramount to business success. Conduct thorough market research to discern customer needs, preferences, and pain points. Tailor your marketing strategies accordingly, utilizing social media, email campaigns, and other digital channels.

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What It Takes to Become a Great Product Manager

Harvard Business Review

If the company is building a SaaS CRM, there may be more requirements around experience with go-to-market and customer lifecycles than how the product itself is built. Pro: Breakthrough technology can offer customers things they didn’t even know they needed. VMotion at VMware was a great example of this.