How an NBA Team Thinks About Data, Talent, and Pricing
Harvard Business Review
MARCH 23, 2015
Between ticket sales, sponsorships, merchandising, and media rights, Price Waterhouse Coopers estimates global sports revenues will grow to total roughly $145 billion. We have a global audience that has an unending thirst for mobile content, and a sophisticated CRM database that allows us to be a state-of-the-art marketing operation.
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