Remove CTO Remove Engineering Remove Marketing Remove Trends
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Continuous Development Will Change Organizations as Much as Agile Did

Harvard Business Review

Companies that can successfully implement Continuous Development throughout their organization will find dramatic strategic benefits, including: Faster time-to-market. Maximize engineering productivity. Engineers love continuous delivery environments because they can immediately see how their work adds value to the organization.

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The C-Suite Needs a Chief Entrepreneur

Harvard Business Review

This is not a CTO role or a role that reports to the CEO. You produce growth engines with calculated bets, not “wild-ass gambles.” You produce growth engines with calculated bets, not “wild-ass gambles.” This means managing entrepreneurs who can navigate trends and market behaviors.

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How IBM, Intuit, and Rich Products Became More Customer-Centric

Harvard Business Review

This seems to be a key question on the minds of not just marketers, but company strategists these days. This intensive customer focus has increased as technology-enabled transparency and online social media accelerate an inexorable flow of market power downstream from suppliers to customers. How well do you know your customers?